30POINTS
01
Home ownership
We verify they own the property — or have a mortgage. Renters are automatically disqualified. No exceptions. You can't sell solar to someone who doesn't own the roof.
The problem
You've been burned before. Here's why.
Every lead seller promises "high-quality leads." Then you get a spreadsheet full of people who never had any intention of buying.
Your sales team burns hours chasing ghosts. Your cost per install goes through the roof. And the lead seller? They already got paid. They don't care if you close a single deal.
That's not a lead generation partner. That's a lottery ticket with a monthly subscription.
What's actually in that spreadsheet
Rent their home — can't install solar
Live 200 miles outside your service area
Filled out a form 3 weeks ago and forgot
Gave a fake phone number
Were just "curious" — zero intent to buy
Why it keeps happening
Most lead sellers get paid whether you close or not. Guess what that incentivises?
Think about the incentives. A lead seller gets paid per lead — not per sale, not per appointment.
So their incentive is to send you volume — as many leads as possible, as cheaply as possible, regardless of quality.
They run the cheapest ads they can. They don't qualify anything. A 22-year-old renting a studio flat who clicked "maybe interested in solar one day"? That's a lead. That's in your spreadsheet. Good luck.
This is why most lead generation is broken. The seller wins. You lose. And the model rewards the wrong behaviour.
The system
Every lead scored on 5 criteria before it reaches you.
RULE
If a lead scores below 70/100 — we don't send it. Period.
20POINTS
02
Roof type
Pitched roof? Full points. Mixed? Still qualified. Flat roof with structural concerns? Flagged for review. We ask because it determines whether installation is even possible.
25POINTS
03
Energy usage
Their monthly electric bill tells us more than any other data point. £120+/month? Highly motivated — solar pays back fast. Under £50? Probably just browsing.
15POINTS
04
Buying timeline
ASAP or within 3 months? Full points. Everyone says "someday" — we filter for the ones who want it now. Your team shouldn't nurture for 6 months unless you want them to.
10POINTS
05
Postcode verification
We only send leads in postcodes you actually serve. Obvious? Yes. Do most lead sellers do it? No. You'd be amazed how many "qualified leads" live 3 hours from your nearest team.
100
Total possible score
85–100
Premium.Hottest leads. Delivered instantly — your team calls within 5 minutes.
Delivered instantly
70–84
Standard.Qualified and ready, but may need slightly more conversation.
Sent to you
< 70
Never sent.Goes into our nurture sequence — not your pipeline.
Never sent
But qualification is only half of it. Most leads die because they're not expecting the call.
The warming engine
Your leads are expecting the call before your team even dials.
Here's what happens the moment a homeowner submits their details. By the time your team picks up the phone, this person has been warmed up three times. They're not confused about who's calling. They're waiting for it.
0s · Form submit
They raise their hand
Homeowner submits their estimate request.
Instant SMS
Confirmation text
Confirms their request and tells them exactly who will call, and when.
2 min · Email
Trust-builder
Personalised next steps plus 3 facts about solar savings — before the conversation starts.
30 min pre-call
"Heads up" SMS
"[Your Company] will be calling from [Your Number] shortly — so you know it's not spam."
Your team calls
Warm, expecting it
Same lead. Completely different experience on the phone.
12%Typical cold contact rate
3× more pickups!
40%+Warmed contact rate
Same lead. Different experience.
The proof
This isn't theory. It's a system.
The math most lead sellers don't want you to see. Same ad spend — very different outcome.
Cheap lead seller
The volume game
Price per lead£15
Leads bought× 50
Total spend£750
Conversion rate3%
Deals closed1.5
Cost per install£500
vs
Our system
The conversion game
Price per lead£35
Leads bought× 20
Total spend£700
Conversion rate15%
Deals closed3
Cost per install£233
Same ad spend. 3× the closed deals. That's not a better lead seller — that's a better system.
The model we reverse-engineered
The lead gen companies doing £4M+ annually from a single client don't compete on price. They build backend infrastructure that makes their leads convert at 3× the industry average. We studied their playbook, stripped out the fluff, and built ours for UK home improvement.
Why cost-per-install is the only number that matters
You're paying more per lead and less per install. The per-lead price is the number lead sellers want you to fixate on. The cost per closed deal is the number that decides whether you're profitable. We optimise for the second one.
This works if
- →You're a UK solar or home improvement company doing £1M+ in revenue
- →You have a team or owner-operator who can call leads within 15 minutes
- →You're tired of gambling on cheap leads and ready to pay for conversion
- →You want a partner, not a vendor
This doesn't work if
- ✕You're a one-man operation who takes 3 days to return calls
- ✕You want the cheapest possible leads regardless of quality
- ✕You think all lead generation is the same
The offer
10 free leads. Keep the ones you want. No contract.
I don't expect you to trust a website. I expect you to trust results.
The only way we make money is if your leads convert well enough that you want to keep buying. No retainer. No minimum commitment. No long-term contract.
That's not a sales pitch. That's alignment.
- 01
You tell us your service area and ideal customer profile
- 02
We set up the qualification and warming system for your business
- 03
We send you 10 qualified, warmed-up leads — completely free
- 04
You call them. You close them. You see the difference.
- 05
If they convert better than what you buy now, we agree a per-lead price
- 06
If they don't? We part ways. No invoice. No hard feelings. You lost nothing.
How we work together
From "who are you?" to "send me more leads" — in 5 days.
Day 1 · Intake
15-minute call
You tell us your service area, ideal job size, and what's broken about your current lead flow. We tell you honestly if we can help. Qualification goes both ways.
Day 2 · Setup
We build it
Lead capture, qualification matrix, and warming sequences. You don't lift a finger — you get a preview link to approve everything before it goes live.
Day 3 · Go live
Leads start flowing
Ads go live at a modest daily budget. Leads run through the qualification system. You see exactly which leads are filtered — and why.
Day 4–5 · Delivery
First batch arrives
Qualified, pre-warmed leads land. Your team calls them. You watch the contact rate and conversion numbers in real time.
Day 6+ · Scale
Lock it in
If the numbers work — and they typically do by day 5 — we scale. More ad spend. Sharper targeting. Your per-lead price locked. Pipeline built.
Straight answers
The questions you're already asking.
I've been burned by lead companies before. Why should this be different?+
Because we don't get paid unless you want to keep buying. The 10-lead free trial removes all your risk. If our leads don't convert better than what you're currently getting, you pay nothing and we go our separate ways. Most lead sellers won't offer this — because most lead sellers know their leads won't hold up to scrutiny.
Your leads cost more than what I'm currently paying.+
Correct. And there's a reason. Cheap leads aren't qualified. Our leads cost more because they convert at 3× the rate. Your cost per install — the number that actually matters — will be lower. Do the math: 50 cheap leads at £15 with 3% conversion = £500 cost per install. 20 of our leads at £35 with 15% conversion = £233 cost per install. You're paying more per lead and less per install. That's the point.
Do you work with companies outside the UK?+
Currently focused on the UK market. If you're in the UK and in solar, home improvement, or related trades — we should talk.
What's the minimum I need to get started?+
A phone and the ability to call leads within 15 minutes of receiving them. Speed-to-lead is the single biggest factor in conversion. If you can't commit to that, our system won't work for you — and I'll tell you that upfront.
Can you guarantee results?+
I can guarantee this: every lead you receive will be a verified homeowner in your service area with a suitable roof and demonstrated buying intent. I can't guarantee they'll all buy — nobody can. What I can guarantee is that if our leads don't outperform your current source within the 10-lead trial, you won't pay a penny.
Last thing
07417 530396
You've tried cheap leads. Try leads that convert.
You know what bad leads cost you. Not just the per-lead price — the real cost. Your sales team's time. Your ad budget. The deals you lose because your best reps are burning hours on tyre-kickers while qualified homeowners go to your competitors.
You can keep gambling on cheap leads. Or you can test 10 of ours for free and see what happens when every name on the list is a homeowner who actually wants what you sell.
One decision. No risk. Fill the form. →
or just call us 👇